Deal-making at the World Economic Forum in Davos, Switzerland, typically happens at lavish private dinners and in carefully orchestrated hotel-room meetings. For the entrepreneurs who attend the conference, hoping to build connections with the global elite, it sometimes requires a more forthright approach.
“I saw the guy in a corridor, so I ran him down and pulled a sample out from my bag,” said Eben Bayer, describing how he homed in on an executive from Sealed Air, a packaging company that he hoped would be interested in the environmentally friendly shipping materials made by Ecovative Design, his small business in Green Island, NY.
Boldness worked. The two companies soon signed a deal, and four years later, Sealed Air remains one of Ecovative’s marquee partners.
Read the full article on the New York Times.