CEI Asia
Friday, February 5, 2016

Starting and supporting charitable initiatives in the local area proves positive for hearts, minds and the bottom line

Along with marketing and public relations, community engagement is the most visible way a business can build its brand and demonstrate to the public the values it represents. Here are four venues that contribute a proportion of their resources for the betterment of local communities.

Conrad Bali

Minimising landfill and alleviating poverty is also at the core of Soap for Hope, a community engagement initiative launched by the Conrad Bali resort in Nusa Dua. A successful test-run saw 22.5 kg of used soap collected from guest rooms and fed into a soap-recycling machine to create 35 new pieces of sanitised soap that was then distributed to a local orphanage. After seeing how this action made a significant contribution to combating hygiene-related illnesses such as diarrhoea, the project has now been extended to 60 hotels in 12 APAC countries.

“Conrad Bali has a history of working closely with local communities in Bali,” says general manager Frederic Lebegue. “It is something we cherish and will continue to do as a long-term cornerstone of our operating philosophy.”

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