Saarioinen is the market leader in Finland for fresh ready meals. Finns love pizza, and Saarioinen is Finland's largest pizza maker. Saarioinen’s main pizza product is economically priced, yet the company aims to strengthen their position in the high quality pizza segment by investigating modern packaging solutions which use less plastic and deliver a fresh look with excellent presentation.
In light of their long relationship with the company, in 2019 Saarioinen approached Sealed Air for a solution to their challenge. Sealed Air recommended CRYOVAC® brand BDF® flow-wrap system. Sealed Air worked closely with machinery partner ULMA, and recommended an Ulma FM 300C (flowpack wrapper for HFFS) and CRYOVAC CJ63 (hot air shrink tunnel). The pizza is placed on a recyclable card tray and CRYOVAC brand BDF is used to wrap around the product which is then sealed in the shrink tunnel.
By switching to this new packaging, Saarioinen has reduced the amount of plastic in their pizza packaging from 75g to just 5g – a reduction of 93% plastic content! With the same amount of plastic, Saarioinen can now pack 15 times more pizzas with CRYOVAC brand BDF. The CRYOVAC brand BDF offers many advantages over the previous rigid MAP-tray system:
- Ultra-thin (21 μm), shrink barrier film which is antifog and suitable for MAP
- Thinner material ie less plastic but no compromise on performance
- Flexible system – can be used with/without trays, on a wide range of tray shape, sizes, materials
- Traditional store-wrapped look